Veja invested in their supply chain instead of running ads.
It wasn't the shoes. It was the system behind them.
Rothy's didn't choose a product and find a factory. They chose a manufacturing constraint and built backward from it.
Birkenstock sources all its cork from one country. On purpose.
Birkenstock still makes shoes in Germany. There's a reason for that.
Plus: what Hoka figured out that most footwear brands haven't.
What Hoka teaches about solving the right problem — and why the right manufacturing partner matters.
Don't wait for something to go wrong - successful scaling brands build resilience into their supply chain early.
Why footwear behaves like a systems problem — plus lessons from our latest apparel sourcing series.
Why getting it wrong costs more than you think. Plus don't miss the beauty and wellness leaders night.
A $1.2B lesson + the most overlooked way importers lose money
MOQ negotiation and customs compliance—most founders get both wrong
