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Rothy's didn't choose a product and find a factory. They chose a manufacturing constraint and built backward from it.
Birkenstock sources all its cork from one country. On purpose.
Birkenstock still makes shoes in Germany. There's a reason for that.
Plus: what Hoka figured out that most footwear brands haven't.
What Hoka teaches about solving the right problem — and why the right manufacturing partner matters.
Don't wait for something to go wrong - successful scaling brands build resilience into their supply chain early.
Why footwear behaves like a systems problem — plus lessons from our latest apparel sourcing series.
Why getting it wrong costs more than you think. Plus don't miss the beauty and wellness leaders night.
A $1.2B lesson + the most overlooked way importers lose money
MOQ negotiation and customs compliance—most founders get both wrong
Does Unilever listen to our podcast? What we got right about the Grüns acquisiton. Plus hear from a fragrance founder about the shift away from signature scent.
Allbirds collapse and how to prevent your supplier from ghosting you.