Aaron answers the most asked questions about Chinese manufacturing. Plus why you should have fewer SKUs.
From Huda Beauty to Kayali and your guide to manufacturing cosmetics.
What to ask your jewelry manufacturer to expose blind spots and how Le Labo used manufacturing as their brand strategy.
Why Le Labo's $60M exit reshaped how acquirers evaluate brand value, plus how smart sellers are using off-Amazon strategies to keep growing.
Jewelry manufacuring red flags and How DedCool Broke Fragrance’s Old Rules.
What DedCool got right about signature scents, plus which base metal you should use in your jewelry line.
Why price, MOQs, and “perfect samples” quietly derail brands and what actually changed fragrance DTC.
How Phlur rebuilt fragrance for the TikTok era, plus where founders should actually manufacture jewelry & accessories.
How we manage quality, factories, and risk—plus a smarter way to think about fragrance production.
Fragrance economics, manufacturing realities, and jewelry sourcing support.
Plus, 10 Steps to Avoid Quality Risks and Bad Suppliers
Plus, 10 steps to vet your next manufacturer.