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Unlock Fulfillment and DTC Success
This week: Tips for finding your ideal fulfillment partner, freight trends, and how one DTC brand thrived without venture capital.
Find the Perfect Fulfillment Partner for Your Business
Choosing the right fulfillment partner can make or break your supply chain operations. This guide walks you through the process step by step, helping you streamline your search and avoid costly mistakes.
Here’s what you’ll learn:
How to identify your unique fulfillment needs and goals
The key factors to look for in a warehouse partner, from scalability to technology
Common red flags to watch out for during the vetting process
Plus, you'll discover tips on building long-term partnerships that align with your business's growth.
International Container Shipping Rates
The Drewry WCI composite index dropped 1% to $3,413 per FEU, with mixed freight rate changes across routes, and spot rates expected to remain stable next week.
Like What You See?
Introducing Slotted
The internet's largest open database of fulfillment centers, empowering Brands with Self-Guided RFPs.
Ecommerce on Tap
This week’s episode covers the fascinating history of outerwear and the remarkable rise of Huckberry. Here’s a quick rundown:
🌨️ Aaron’s Practical Pick: Aaron shares his recent purchase of a ski jacket from Costco, emphasizing function over form in Canada’s cold climate.
👔 History of Outerwear: Nathan takes us through outerwear’s evolution—from early America’s utilitarian animal skins to modern fashion-forward designs by brands like North Face and Patagonia.
🚀 Huckberry’s Ascension: Founders Andrew Forch and Richard Grenier bootstrapped Huckberry with just $20,000, achieving profitability in three months. Their focus on storytelling and community engagement drove incredible growth.
📝 Content is King: Huckberry excels by captivating their audience with unique content and strategic partnerships, creating loyal customers who open their emails five times more than the competition.
📈 Impressive Growth: From launching in 2011 to hitting $158 million in 2020, Huckberry’s DTC focus bolstered customer loyalty. Their NYC pop-up stores added an adventurous shopping experience.
🔥 Key Takeaways:
Innovate superior products.
Build an audience with content before product launch.
Emphasize sustainable growth over aggressive venture capital.