Want to know how supply chains have shifted in 2025? We do too!

From nearshoring to reshoring, 2025 has already been a year of major sourcing shifts. Companies are moving production faster than ever — chasing lower costs, shorter lead times, and more resilient supply chains.

We’re surveying supply chain pros, sourcing leaders, and product founders to understand:

📍 Where production has moved

⚙️ Why decisions were made

🔮 And where supply chains are going next

Made a shift this year (or planning to)? Share your insights.

Take 2 minutes. Get early access to the results.

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Help shape the conversation around the future of supply chains.

Why Post-China Sourcing Isn’t a Simple Switch — It’s a Strategy

More brands are rethinking production in 2025 — but leaving China isn’t a switch, it’s a strategy.

Rising costs, tariffs, and geopolitical risk are driving diversification. The smartest brands aren’t asking, “Where do we go instead?” They’re asking, “How do we build a balanced sourcing portfolio?”

The new model:
🇨🇳 China for scale
🇮🇳 India & 🇻🇳 Vietnam for diversification
🇲🇽 Mexico for speed and proximity

A successful shift takes planning — new tooling, MOQs, and freight costs all add up. Treat it like a product launch: pilot, then scale.

How Nutrafol Built the Blueprint for Scaling a Modern Supplements Brand

What’s Inside:
💡 Founders with Skin (and Hair) in the Game — Real experiences drove real innovation.
⚗️ Science as Strategy — Clinical trials built credibility and trust.
🧠 Smart Positioning — They shifted the story from “hair loss” to “hair wellness.”
🔁 Retention Engine — Personalization + subscriptions made growth sustainable.
💰 Big Exit — $175M+ in revenue led to Unilever’s 2022 acquisition.

Takeaway:
Winning brands earn trust, not just clicks. Build around habits, not hacks.

When to Order Before Chinese New Year (and Why Waiting Costs You)

If you’re planning a production run between Black Friday and Chinese New Year, here’s your reminder: you’re entering one of the tightest windows in the global supply chain.

Factories will begin winding down 2–3 weeks before the holiday, so 45–60 days out is your sweet spot to get ahead.

For most brands, that means placing POs by mid-November and, if needed, delaying production to keep cash flow flexible.

It’s not about rushing — it’s about reserving your place on the line before everyone else tries to do the same.

💡 Second Source Strategy: If your spend with one factory passes $200K/year, start exploring a backup.

⏳ Launch Timelines: Plan 3–9 months from specs to PO — depending on complexity and how ready your files are.

🌍 Tariffs: They’re not going away. Focus on owning your brokerage visibility and building optionality in other regions.

🚩 Factory Fit: Watch for quality declines, poor comms, and rigid terms — all early signs it’s time to level up.

Find out how we can help!