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Supplier Vetting Framework
Sourcify's 10 step supplier vetting checklist and ecommerce lessons from Bloom Nutrition’s rise to $200 Million.
10-step Supplier Vetting Framework
Supplier vetting is not a one-and-done activity. It’s a continuous process of setting the right standards, monitoring performance, evolving with your business and staying ahead of supply-chain risk. Use this 10-step framework as your foundation. Build the metrics, integrate the review process, and treat your sourcing partners as strategic assets—not just low-cost vendors.
Define Your Requirements & Build the Brief
Supplier Short-list & Initial Screening
On-Site Audit or Virtual Factory Tour
Sample Production & First Article Approval
Contract & Payment Terms
Pre-Mass Production Inspection & Trial Run
Mass Production Oversight & Continuous Quality Control
Logistics, Compliance & Traceability
Post-Shipment Review & Supplier Score-Card
Risk Mitigation & Diversification
Ecommerce Lessons from Bloom Nutrition’s Rise to $200 Million
Ever wonder how a new brand can overtake a giant in a saturated category? On this week’s Ecommerce On Tap, Aaron and Nathan broke down the incredible rise of Bloom Nutrition, the greens powder brand giving AG1 a run for its money.
Here are my top 3 takeaways for entrepreneurs and operators:
Start With Your Audience, Not Just the Product: Bloom’s founders, Mari Llewellyn and Greg Lavacchia, grew from Mari’s authentic wellness journey, prioritizing community-building first. They created products based on their audience’s needs—first with workout guides, then pre-workout, and finally, their greens powder.
Growth Hack Your Channel Strategy: Instead of fearing Amazon, Bloom used it as a customer acquisition engine. By pushing influencer traffic and optimizing their Amazon presence, they seized the #1 greens powder spot—while AG1 stuck exclusively to DTC.
Don’t Rest on Your Laurels: AG1’s delayed expansion into Amazon and retail allowed Bloom to dominate. Bloom’s constant innovation—new formats, flavors, and now partnerships—shows that winning disruptors don’t get comfortable, they keep pushing.
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