Inside high-margin categories founders are watching

Fragrance Deep Dive Season Kickoff

Why Fragrance and Why Now

Fragrance is one of the few consumer categories where storytelling, chemistry, and margin all compound.

Why founders are paying attention:

• It’s a $60B+ global market with room to grow

• Premium and niche brands are driving demand

• Discovery is increasingly digital-first (influencers matter)

• Customers are loyal once they find “their” scent

What most people don’t realize:

• Modern fragrances are 70–90% synthetic—for stability, performance, and scalability

• A handful of fragrance houses create the formulas behind most brands

• Packaging often costs more than the scent

• Prestige fragrance can reach 80–90% gross margins

What separates real brands from trends:

• It’s not just the smell—it’s identity, packaging, and execution

• Viral moments help, but supply chain discipline is what lasts

• The brands that win think beyond launch and plan for scale early

This season, Aaron and Nathan break down how fragrance brands actually get built, from formulation to manufacturing, and where founders tend to get it wrong.

New Category: Jewelry & Accessories Manufacturing

Jewelry manufacturing leaves very little room for error. Thin plating, weak findings, poor stone setting, or inconsistent finishing can turn into costly returns and brand damage fast.

That’s why we’ve launched a dedicated Jewelry & Accessories Manufacturing category, built to help brands source with confidence across metals, stones, resin, leather, and mixed-material accessories.

Inside the new category, we cover:

1. The best countries for jewelry and accessory production (and when to use each)

2. Common quality and compliance risks that cause tarnishing, breakage, or customer complaints

3. What actually matters in casting, plating thickness, stone setting, and finishing

4. How to spot the early signs it’s time to switch manufacturers

If you’re developing or scaling a jewelry or accessories line and want fewer surprises between concept and production, this is a good place to start.

Looking to improve your sourcing or move production with confidence?

Our team helps brands find trusted factories, streamline production, and reduce risks when scaling or relocating manufacturing.

Schedule a Call to explore how we can support your sourcing goals.