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How to Nail a Factory Move — Plus, Rhone’s Secret to Premium Performance
Get the 5-step framework for a smooth factory relocation and see how Rhone blends purpose and performance to lead in men’s activewear.
Sourcify
May 13, 2025
How to Manage an Efficient Factory Move: Key Steps for a Smooth Transition
Thinking of moving your factory?
It’s a big move—literally—and it takes more than just booking a freight truck. In our latest blog, we break down the key steps to make sure your transition is smooth, strategic, and sets you up for long-term success
Here’s what you need to get right:
✅ A bulletproof tech pack—down to packaging and process flows
✅ Accurate volume forecasts backed by sales history and growth plans
✅ A clear move plan with timelines, layout, logistics, and communication
✅ A testing phase with pilot runs and quality checks
✅ A commitment to continuous improvement post-move
International Container Shipping Rates
Global container shipping rates fell slightly this week, with most routes seeing price drops and a few increases from China to the U.S., as carriers adjust to lower demand.
Like What You See?
Ecommerce on Tap
Rhone stands out not just for its innovative products, but for how it navigates challenges—like supply chain complexity, cap table realignment, and meaningful brand positioning—in a rapidly changing DTC landscape.
Here are my 3 key takeaways:
Mission & Brand Values Drive Every Decision:
Rhone’s mantra isn’t just marketing spin—their commitment to mental health and intentional growth led them to buy back equity from a major investor (L Catterton) so they could stay true to their mission. Only 1% of PE-backed brands ever do this!Product Innovation as Differentiation:
Their proprietary Silvertech and GoldFusion technologies aren’t just buzzwords. Rhone invests in performance fabrics that blend science and sustainability, which keeps them a step ahead in product quality and brand storytelling.Strategic Partnerships Over Vanity Expansion:
Rather than chasing aggressive retail footprints, Rhone prioritized partnerships with brands like Equinox, aligning perfectly with its target audience—showing that focused, data-driven expansion can trump scale for scale’s sake.
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