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How Rhode Became a Billion Dollar Skincare Brand in Just Three Years
In just three years, they rocketed to a billion-dollar valuation—with fewer than 10 products, a cult social following, and a strategy that’s enviable even in streetwear.
Sourcify
July 08, 2025
How Assembly Changes Can Impact Your Product’s Country of Origin and Tariff Rates
Shifting where or how products are assembled can be an effective strategy for reducing tariffs, qualifying for preferential trade treatments, and optimizing your supply chain. Whether you’re finalizing assembly in a lower-cost country or utilizing multiple countries for different assembly steps, making strategic decisions around assembly locations can significantly impact your product’s COO and help you stay competitive in the global marketplace.
Final Assembly Location
Partial Assembly in Different Countries
In-Country Value Addition
Assembling in Countries with Lower Duties or Trade Agreements
International Container Shipping Rates
Drewry's WCI Index fell 5.7% this week amid weak US-bound demand, with spot freight rates declining on most routes and expected to keep falling due to excess capacity, despite recent gains, while long-term rate stability remains uncertain due to potential Trump-era tariffs and capacity shifts.
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We’re joining ShipBob tomorrow, July 9th to unpack peak prep tips you can’t afford to miss. Save your spot!
Fine-tune your holiday campaigns to capture shoppers and drive conversions.
Streamline your operations to handle order surges and last-minute changes.
Leverage customer data to continuously enhance your peak season strategy.
Learn from brand owners and operators to elevate your holiday approach
Ecommerce on Tap
Most celebrity beauty brands come and go, but Rhode, founded by Hailey Bieber, is on another level. In just three years, they rocketed to a billion-dollar valuation—with fewer than 10 products, a cult social following, and a strategy that’s enviable even in streetwear.
What’s the secret sauce?
Authenticity > Endorsement: Hailey was hands-on from day one—developing formulas, testing packaging, and sharing her actual skincare routines long before anything hit the shelf. It’s the difference between “slapping a name on” and actually owning the brand story.
Minimalist Launch, Maximalist Impact: Rhode spent two years perfecting just THREE initial products. No SKUl sprawl. Each drop was ultra-intentional, with meticulously engineered “drops” and waitlists that left fans clamoring (and TikTok buzzing with 1 BILLION+ views).
Behind the Scenes, All-Star Ops: Hailey didn’t go it alone. The team included Hollywood storyteller Michael D. Ratner, brand strategist Lauren Ratner, and a seasoned ops leader (Nick Balhouse from Honest Co) to “operationalize the hype” and scale like a pro.
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