How One Deal Rewrote the Acquisition Playbook.

Why Le Labo Changed the Rules of Brand Acquisitions

Le Labo didn’t win by being everywhere. It won by being impossible to confuse with anything else. In this episode of Ecommerce On Tap, we unpack how a brand built on restraint, ritual, and taste became one of the most important acquisition case studies in modern beauty — and why its $60M exit reshaped how acquirers evaluate brand value.

Key Takeaways

1. Why cultural density beats broad awareness

2. How supply chain decisions can reinforce brand belief

3. What Le Labo taught acquirers about buying authenticity

Listen to the full episode of Ecommerce On Tap to understand how one deal rewrote the acquisition playbook.

How Amazon Sellers Are Growing Despite Rising Fees

Amazon is getting more expensive - and for many sellers, growth is getting harder.

Over the past few years:

• FBA fees have continued to increase

• Amazon CPCs are rising

• Competition (especially from overseas sellers) is intensifying

Because of this, we wanted to share an upcoming free virtual event hosted by Andrew Maff of BlueTuskr that dives into how Amazon sellers are adapting.

Amazon Is Getting More Expensive

How Smart Sellers Are Using Off-Amazon Strategies to Keep Growing

In this session, you’ll learn:

• How sellers are using Amazon keyword and performance data to drive off-Amazon growth

• How off-Amazon channels like Google Ads and paid social can improve Amazon results

• How to build a more resilient growth strategy without simply increasing Amazon ad spend

Seating is limited, so early registration is recommended.

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