Gummies Versus Powders in Supplements

How Chad Janis Built Grüns Into a $100M Supplement Brand

Grüns transformed the crowded greens supplements space by introducing high-active gummies. Their journey has been anything but ordinary—from supply chain innovation to rapid product iteration and breakout growth.

Here are our top 3 takeaways for anyone building in ecommerce:

• Innovation is often about format, not formula.
  Grüns didn’t just make another greens supplement—they reimagined how we consume it, turning powders into a delicious, high-potency gummy that dramatically improved consumer compliance.

• Speed trumps perfection.
  Grüns launched their initial product quickly and improved in market, leveraging customer feedback for flavor, texture, and dosage tweaks. Iteration > waiting until everything’s perfect.

• Founder-driven supply chain expertise pays off.
  Chad Janis dove deep into gummy manufacturing, testing over 20 contract manufacturers and mastering shelf-stability and logistics. Domain mastery + hustle = outpacing the competition.

With $100M+ in ARR, national retail distribution, and lightning-fast fundraising, Grüns is a standout case study in how agility, consumer insight, and supply chain obsession can change the game.

The 2025 Sourcing Country Comparison Guide.

Our year-end guide recaps the real story behind the shifts — and what they mean for your 2026 strategy.

• China kept the technical edge.

• Vietnam carried apparel.

• India claimed the cost win.

• Mexico dominated speed.

Looking to improve your sourcing or move production with confidence?

Our team helps brands find trusted factories, streamline production, and reduce risks when scaling or relocating manufacturing.

Schedule a Call to explore how we can support your sourcing goals.