Here are three key takeaways from this episode:

🔹 Branding Beyond Product: Vacation’s success proves it’s not just what you sell, but how you sell it. By building around retro leisure and tapping into PoolSuite’s cult following, they created much more than sunscreen—it's a sense of escapism and cultural identity.

🔹 Innovation and Disruption in Legacy Categories: Vacation modernized a classic (and even brought back the beloved Orange Gelée brand) by focusing on sensory experience—scent, texture, and packaging—while also upgrading the formulation for today’s customers and regulations.

🔹 Omni-channel & Community-Driven Growth: Launching DTC via PoolSuite, then scaling through high-profile retail accounts like Target and Ulta, Vacation is now the #1 sunscreen at Target and owns over 1% market share. Their playbook? Community-first, viral launches, and IRL experiences.

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International Container Shipping Rates

Container rates are diverging: Transpacific spot rates are rising on the back of carrier GRIs, while Asia–Europe rates are slipping under excess capacity.

Brands need to stay calm, plan ahead, and build sourcing strategies that flex with shifting freight dynamics rather than chasing short-term rate swings

Like What You See?

📘 New Ebook: Could You Move Next Month If You Had To?

Supply chains don’t break on your schedule—they break on theirs. A sudden tariff shift, a quality issue, or a factory closure can force a move overnight. The question isn’t if it could happen, it’s when.

That’s why we built this guide. Inside, you’ll learn:

• The warning signs your current factory isn’t sustainable

• How to prep backup options without doubling your workload

• What it really takes to shift production in 30 days or less

👉 Download the Ebook

Because the best sourcing strategy isn’t the cheapest—it’s the one that keeps you moving when the unexpected hits.