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From The Shed to L’Oréal: Medik8’s Methodical Rise in Skincare
Nathan and Aaron dissect Medik8’s unique “CSA” framework (Vitamin C in the morning, Sunscreen by day, Vitamin A at night), explaining how clear, habit-forming routines became a cornerstone for consumer loyalty and retention.
Sourcify
September 02, 2025
The episode unpacks Medik8’s growth strategy, including their unconventional start through professional channels like medispas and dermatologists, the transition to retail and D2C, and their eventual partnership with private equity for rapid expansion into the US.
3 Lessons from Medik8’s Playbook
🔹 Professional Channels Build the Base
Before D2C or retail, Medik8 leaned on dermatologists, medispas, and estheticians. That credibility-first approach created loyalty and retention that made later channel expansion smoother and stronger.
🔹 Simple Frameworks Stick
The “CSA” routine—Vitamin C, Sunscreen, Vitamin A—turned complex science into a daily habit. In beauty, supplements, or beyond, the brands that win are the ones that make consistency simple.
🔹 Operational Capital Beats Fast Money
Rather than chasing quick VC dollars, Medik8 partnered with private equity that brought operational depth and global reach. The payoff? Scaled revenue, expanded distribution, and a more valuable exit—proof that the right partner accelerates growth without losing founder focus.
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