China Plus Three: How Leading Brands Are Reducing Risk Through Multi-Region Sourcing

“China Plus One” used to be the plan.

In 2025, it’s “China Plus Three.”

Brands are splitting risk — spreading production across Asia, LATAM, and nearshore regions to balance cost and control.

Here’s how the smartest sourcing teams are reengineering their supply chains for resilience.

How Nutrafol Built the Blueprint for Scaling a Modern Supplements Brand

What’s Inside:
💡 Founders with Skin (and Hair) in the Game — Real experiences drove real innovation.
⚗️ Science as Strategy — Clinical trials built credibility and trust.
🧠 Smart Positioning — They shifted the story from “hair loss” to “hair wellness.”
🔁 Retention Engine — Personalization + subscriptions made growth sustainable.
💰 Big Exit — $175M+ in revenue led to Unilever’s 2022 acquisition.

Takeaway:
Winning brands earn trust, not just clicks. Build around habits, not hacks.

Sourcing strategies have shifted dramatically this year — from nearshoring to diversification and everything in between. We are examining how businesses are adapting straight from businesses like yours. Complete the survey to receive the full report.

Your insights remain confidential