Check out how a science-first approach led to a $300M powerhouse.

How Seed Became a $300M Probiotic Powerhouse

If you think probiotics are just yogurt and gut health… Seed will change your mind.
This week’s episode breaks down how a science-first approach helped them reshape an entire category — and scale fast.

Here’s the quick hit:

🌱 Why Seed Took a Different Path

Most supplement brands start with marketing.
Seed started with one question:
“If probiotics don’t survive the stomach… what are we even selling?”

They built the science first, then the brand.

What sets them apart:

• Strain-level validation

• Capsule-in-capsule tech that actually protects live bacteria

• Influencers who must pass a science exam

• Radical transparency + clinical rigor

📈 Lessons from Their Growth

• Research before hype. Two years of R&D before fundraising.

• Education builds trust. Not just influencers — informed educators.

• Subscriptions work when the product works.

• Your story shapes your valuation. Seed may be valued like biotech, not CPG.

🚀 Where They’re Heading

Nearing $300M revenue, expanding categories, moving into retail, and climbing Amazon rankings — all by staying relentlessly science-led.

How to Vet a Manufacturer the Right Way (Before It Costs You)

Choosing the wrong overseas supplier is one of the most expensive mistakes a brand can make. Quality issues, delays, fraud, IP theft — they all trace back to poor vetting.

In our latest guide, we break down the 10 essential steps every founder should take before trusting a factory with their product: business verification, capacity checks, QC processes, pricing transparency, audits, IP protection, and more.

👉 Read the full guide and learn how Sourcify pre-vets manufacturers so you don’t have to.

Looking to improve your sourcing or move production with confidence?

Our team helps brands find trusted factories, streamline production, and reduce risks when scaling or relocating manufacturing.

Schedule a Call to explore how we can support your sourcing goals.