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- Beat Tariffs Without Moving Your Supply Chain + Why Shipping Costs Are Rising
Beat Tariffs Without Moving Your Supply Chain + Why Shipping Costs Are Rising
Discover 5 smart tariff loopholes, what's driving freight rates up, and how Alo Yoga is building a wellness empire—blending apparel, yoga studios, cafes, and experiences into one powerful brand.
Sourcify
April 15, 2025
5 Loopholes to Outsmart High Tariffs Without Relocating Your Supply Chain
Tariffs are unpredictable—and expensive. If you’re a growing brand relying on global manufacturing, high import duties can quickly eat into your margins. But moving your entire supply chain? That’s a huge lift. Fortunately, there are practical ways to avoid high tariffs without starting from scratch.
5 Tariff Loopholes for Brands:
Last-Mile Manufacturing
Section 321 Imports via U.S. Fulfillment
HTS Code Reclassification
Free Trade Agreement (FTA) Optimization
Use of Bonded Warehousing and Foreign Trade Zones (FTZs)
International Container Shipping Rates
Shipping container prices are going up a little on most routes, and experts think they’ll keep rising soon because of new taxes and fewer ships.
Like What You See?
Ecommerce on Tap
In this episode, we explored how Alo Yoga, founded by Danny Harris and Marco DeGeorge, transformed from a modest screen printing business to a leading name in the booming athleisure market. Here’s what you can look forward to:
Strategic Move into Yoga Apparel: Learn how Alo Yoga identified a market gap and launched high-quality yoga apparel, propelling them to incredible growth.
Influencer Marketing Magic: Discover the role celebrity endorsements played in Alo's brand recognition and growth, with sightings from stars like Taylor Swift boosting their exposure.
Men's Market Venture: Dive into Alo's expansion into men's yoga apparel, a strategic pivot mirroring similar movements by competitors like Lululemon.
Digital Growth Explosion: Uncover how Alo Yoga's online presence and the launch of Alo Moves helped them capture consumer interest, especially during COVID's online workout boom.
Incredible Growth Story: From $65 million in 2019 to $2 billion by 2023, Alo Yoga's growth trajectory is nothing short of remarkable.
Exciting Tidbits:
Alo's approach to sustainability and ethical manufacturing practices.
Their innovative use of tech with ventures into crypto payments, Roblox's Metaverse, and more.
A look at their strategic retail expansions and unique branding initiatives.
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