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Are Tariffs Costing You More Than You Think?

Learn how hidden tariff costs ripple through your supply chain—and how smart brands stay profitable.

5 Ways to Calculate the True Cost of Tariffs on Your Supply Chain

Tariffs can be a major burden for brands—especially in industries like fashion, textiles, and home goods—where they don’t just hit margins but affect your entire supply chain. As geopolitical tensions evolve, understanding the full impact of tariffs is crucial to staying profitable.

5 Steps to Calculate the Total Cost Impact of Tariffs:

  1. Start with Landed Cost

  2. Model Tariff Impacts Across SKUs and Suppliers

  3. Factor in Fulfillment and Storage Costs

  4. Don’t Overlook Reverse Logistics

  5. Evaluate Total Tariff Burden in Your P&L

International Container Shipping Rates

The Drewry WCI composite index fell 2% to $2,157 per 40ft container—still 52% above pre-pandemic levels—with most major trade lanes seeing slight rate declines and further decreases expected due to tariff uncertainties.

Like What You See?

Ecommerce on Tap

From humble beginnings in Ben Francis’ parents’ garage to a global fitness empire, Gymshark is redefining what’s possible for digitally native brands. Hearing the behind-the-scenes of their explosive growth, relentless focus on community, and bold supply chain moves was packed with insights for anyone in ecommerce, DTC, or brand building.

Here are my 3 key takeaways:

  • Founders don’t have to do it all: Ben Francis had the humility to step down as CEO at just 22, so the company could scale with experienced leadership—and later returned at the right time. Sometimes stepping aside is the best way to lead.

  • Community over commodity: Gymshark’s meteoric rise proves that deep, authentic connections with your audience (online AND in-person) drive lasting success. Their tribe-first approach and savvy influencer partnerships have set the standard for creator-led brands.

  • Lean, global supply chain = agility & trust: Despite massive revenue, Gymshark grew with a lean team, outsourced manufacturing, and invested in transparency and sustainability. Navigating challenges like tariffs and COVID cargo delays with quick pivots kept them ahead.

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