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A Coordinated Strategy: The New Tariffs Explained
The recent tariffs on China, Mexico, and Canada weren’t a spur-of-the-moment decision. Instead, they were the culmination of months of strategic planning, including key appointments and the invocation of emergency powers.
Sourcify
February 04, 2025
A Coordinated Strategy: How the New Tariffs Came to Be
The new tariffs on China, Mexico, and Canada are part of a well-coordinated strategy years in the making, designed to address national security and trade concerns. We break down the key events that led to this strategic move and what it means for your business.
Top Takeaways:
The tariffs are linked to a national emergency declaration tied to the fentanyl crisis.
Critical appointments in key positions helped implement the tariffs.
These changes could signal long-term shifts in U.S. trade policy. Take advantage of Mexico’s competitive labor costs and trade agreements.
Stay ahead of shifting trade policies—read the full breakdown to understand how these tariffs could impact your operations.
Tariff Conversation with Jim Tompkins and Aaron Alpeter. The latest executive orders and tariffs are causing waves in global trade—how will they affect you? These changes present challenges and opportunities for importers, manufacturers, and eCommerce brands alike. Join us for a deep dive into the implications of these new policies and what you can do to prepare.
International Container Shipping Rates
Shipping rates for 40ft containers have dropped 2% recently due to increased shipping capacity, although rates are still higher than before the pandemic, with some routes seeing small price drops and others, like from New York to Rotterdam, going up slightly.
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Ecommerce on Tap
In our latest "Ecommerce On Tap" episode, Aaron and I dive deep into the inspiring journey of Aurate, a revolutionary D2C jewelry brand.
🗣️ Here are three key takeaways from the episode:
Turning Disappointment into Opportunity:
Aurate was born out of a chance conversation where the founders identified a gap in the jewelry market. Dissatisfied with existing products, they decided to create high-quality, sustainably sourced jewelry that's affordable for the modern, discerning customer.
Innovative Testing Strategies:
Aurate leveraged unique methods to validate their idea, starting with a pop-up store in SoHo. This approach allowed them to gather real-time customer feedback and refine their offerings before expanding. It’s a testament to their commitment to understanding their target market deeply.
Strategic Retail Partnerships:
While maintaining a D2C model, Aurate partnered with major retailers like Helzberg Diamonds and Macy's to reach a broader audience. This strategic move allowed them to expand their market presence while keeping their brand identity strong.
Leave us a review and let us know what you think of this episode on LinkedIn or Twitter.
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